Mike Brown

Head of Design

Heading up all design, across B2C and B2B teams, for this leading UK Job and Careers site. Driven by data and research, designing for impact, our cross-functional team of Product Designers and User Researchers create experiences to help people improve their lives through work.

• Increased user research activity by 1300% year on year, with team now completing user research every week, ensuring all work is informed by research and data analysis.
• Drove increases in conversion of up to 35%, via user-outcome-driven changes to key customer journeys.
• Delivered up to 60% in efficiency gains, and increased user and business outcomes, by embedding all product designers within agile product teams, and in-house designer within Marketing organisation.
• Built integrated Design System across the entire Reed Estate for both web and app.
• Delivered Product Design Strategy, aligned to company strategy, approved by Reed Board, for key investment in people, tools, and resources to enable transformation to best-in-class product design and user research.

Head of User Experience

Head of User Experience for for BT Consumer. Built up a large team of 30+ UX Designers and Researchers, owning and delivering amazing experiences across all BT Consumer websites, Apps, and Agent-facing systems. Leader and advocate as BT/EE Digital moved to agile squads and tribe model.

• Led cross-functional team of 30+ UX Designers and UX Researchers
• Built up team from initial 3, to current size of 30+, recruiting skilled and experienced team
• Planning, overseeing all Digital UX product experiences for BT Consumer, ensuring high standards and consistency for UX design, research and strategy across all BT Consumer websites, Apps, and Agent-facing systems
• Driving adoption of Agile and Lean UX processes, within pilot projects and across wider UX team
• Leading creation of UX Principles and Guidelines in BT Digital Online Guidelines and Design System
• Champion of User Centred Design, and Design Thinking, across BT
• Setting and implementing UX strategy for BT Digital Department
• Planning and strategy for unit-wide Digital Transformation and Agile restructure
• Team successfully delivered strong UX outcomes, both small and large, across all areas of the BT business
• Major programs delivered by UX team:
• BT Product Sales site redesign
• site completely redesigned from basic principles for transition to AEM environment
• delivered large increases in efficiency, conversion and CSAT scores
• BT Help Section redesign
• Major redesign based on extensive UX Research
• delivered large increases in digital traffic, and reductions in call volume, resulting in overall savings to the business of £1.2 million per year.

User Experience Designer

• Delivered complete UX Solutions for Sky Products
• Worked on Responsive Websites, Android & iOS Apps for mobile and tablet, and TV Products (Roku, YouView, Set-top box) for both Sky Store and Sky Go.
• Took Sky Store product innovations from initial concepts through to detailed wireframes, delivered to developers
• Conducted customer research, and presented to internal stakeholders

UX, Design & Content Manager

• Managed in-house studio of 3 designers for ACN Pacific, an international seller of telecommunications and essential services
• Led UX and Design improvements for multiple ACN Pacific websites
• Led UX and interface Design of Customer MyAccount App
• Managed design and content of large company websites, weekly EDMs and print collateral
• Led conversion of all company EDMs to improved, responsive design

Studio Production Manager

• Managed in-house Print Production Studio of 3 designers for Strathfield, an electronic retailer
• Designed and delivered weekly national catalogues, daily press ads, and other required marketing material

Book Production Designer and Editor

Designed and edited books, and coordinated production, for this Sydney Publishing House