Library Redesign

UX Design – Sky Store

I was lead UX on this project for Sky Store, a leading UK digital entertainment retailer. The company previously sold only single movies, but was expanding its offerings to include both movie box-sets and TV box-sets. This new complexity required significant changes to the My Library sections of the company’s websites, mobile apps and set-top box viewing applications.

Initial sketches

I started with the initial requirements, progressed through details user journey mapping, initial sketches and simple wireframes to detailed, annotated wireframes delivered directly to developers. Work was validated through guerilla testing with paper prototypes, and later user testing with realistic HTML prototypes.

 

Internal reports and research

Detailed wireframes

 

Key UX Decisions:

Navigation paradigm changed from ‘Rented / Purchased’ to ‘Movies / TV’

A better starting point for customers, validated by customer research.

 

 

Key UX Decisions:

‘Downloads’ sections from a grid view to a list view.

Allowed the ‘parents’ and ‘children’ of box sets to be shown on the same screen.

Download progress and title information could now be displayed on one page.

Number of steps for most common user tasks and journeys massively reduced.

 

 

Solutions were approved and developed for the company’s responsive website, IOS Mobile and Tablet Apps, Android Mobile and Tablet Apps, Desktop computer player, and set-top box viewing applications.